Sometimes selling needs a little bit of *spice* (aka—us!)
Selling a condo in the competitive New York City market can be a wild ride (and no one knows that better than us). You might think the process is simple—hire a traditional sales agent, list the property, and wait for the offers to roll in. But what if we told you there's a more effective, dynamic approach that could get you the best price faster?
Hiring a rental agent instead of a sales agent to sell your condo might sound unorthodox and counter-intuitive, but in a sea of sameness and ordinary approaches, adding a little bit of *spice* can make all the difference. At The Gene Team, we believe in making your property stand out and look extraordinary. We’ve seen first hand how a rental agent's unique expertise can maximize your property's value and guarantee a quick sale. Not to mention, gain exposure to a pool of over 20k first-time home buyers that regular sales teams don’t have access to.
Ready to discover why a rental agent might be your best friend in this journey? Let’s take a look at the top reasons why hiring a rental agent could be the game-changer you need for a successful condo sale.
Hiring a rental agent instead of a sales agent to sell your condo might sound unorthodox and counter-intuitive, but in a sea of sameness and ordinary approaches, adding a little bit of *spice* can make all the difference. At The Gene Team, we believe in making your property stand out and look extraordinary. We’ve seen first hand how a rental agent's unique expertise can maximize your property's value and guarantee a quick sale. Not to mention, gain exposure to a pool of over 20k first-time home buyers that regular sales teams don’t have access to.
Ready to discover why a rental agent might be your best friend in this journey? Let’s take a look at the top reasons why hiring a rental agent could be the game-changer you need for a successful condo sale.
1) A secret weapon in your condo sale arsenal
Think all real estate agents are created equal? Think again! When it comes to selling your condo, there’s a little-known ace in the hole—the rental agent, aka The Gene Team. While traditional sales agents may stick to the usual script, rental agents have a knack for opening doors you didn’t even know existed. Imagine your listing not just floating in the same old buyer pool, but diving into a sea of potential buyers who’ve been renting for years and are now ready to make a move.
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Just imagine - 52% of Millennials, the largest generation in the nation, transitioned from renting to owning in 2022. Over the last five years, Millennials gained 7 million new homeowners, and with 17.2 million Millennial renters still out there, there’s a huge pool of potential buyers just waiting for the right opportunity. Rental agents are uniquely positioned to tap into this market, bringing your condo to the forefront of these eager, fresh buyers.
2) Off the charts expertise
Here’s a fun fact to brighten your day—while most sales agents handle about 5-10 transactions a year, rental agents juggle more than 100. That’s right, 100! When you work with a rental agent, you’re teaming up with someone who’s not just experienced, but practically an NYC real estate guru. At The Gene Team, our agents are seasoned pros with a knack for getting top dollar and closing deals swiftly. With our extensive transaction history, we’re practically the superheroes of the condo market—cape not included.
A chart representing closed rental deals from May 2021 to June 2024.
3) Turning rental magic into sales gold
So, how does this rental magic translate into sales success? The same principles that make rental properties hot tickets also apply to selling. By leveraging our extensive network of renters, we draw in fresh eyes and potential buyers who might not have been looking otherwise. And let’s not forget—properties marketed by agents with rental expertise often see a notable bump in visibility and appeal.
Given the unpredictable nature of today’s interest rates, having a rental expert on your side means you’re not just hoping for a buyer—you’re making strategic moves. Need to generate income while waiting for the right buyer? We can rent out your place, keeping the cash flow steady and your options open. Plus, with a rent-to-buy offer, you could lock in gains while bringing in rental income.
Given the unpredictable nature of today’s interest rates, having a rental expert on your side means you’re not just hoping for a buyer—you’re making strategic moves. Need to generate income while waiting for the right buyer? We can rent out your place, keeping the cash flow steady and your options open. Plus, with a rent-to-buy offer, you could lock in gains while bringing in rental income.
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4) Flexibility for a finicky market
With interest rates on such a roller coaster ride, finding a buyer might seem daunting. But don’t worry, that’s what we’re here for. Rental agents are experts at finding innovative solutions (like renting out your condo while you wait for the right buyer). We make sure that you’re not just idly waiting but actively working to get the most out of your property.
An additional challenge in the current market is the high number of vacant homes. According to The Real Deal, as of October 2023, an estimated 5.5 million housing units were vacant in New York’s largest metro areas—reflecting an 8% vacancy rate despite a squeezed housing market. This pinpoints the importance of effective marketing and strategic selling, which is exactly where we at The Gene Team excel.
An additional challenge in the current market is the high number of vacant homes. According to The Real Deal, as of October 2023, an estimated 5.5 million housing units were vacant in New York’s largest metro areas—reflecting an 8% vacancy rate despite a squeezed housing market. This pinpoints the importance of effective marketing and strategic selling, which is exactly where we at The Gene Team excel.
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5) The ultimate marketing powerhouse
Forget juggling multiple listings—when you work with a rental agent, you get focused marketing that packs a punch. At The Gene Team, we go all out with high-quality photography, captivating content, strategic social media campaigns, and expert legal advice.
We’re talking a full-service approach that ensures your condo doesn’t just hit the market—it makes a grand entrance. With access to more than 4,000 brokers and agents across the city, 20,000 luxury renters, and thousands of investors and cash buyers, we’ve got the connections to turn your listing into the hottest ticket in town.
We’re talking a full-service approach that ensures your condo doesn’t just hit the market—it makes a grand entrance. With access to more than 4,000 brokers and agents across the city, 20,000 luxury renters, and thousands of investors and cash buyers, we’ve got the connections to turn your listing into the hottest ticket in town.
Trust a rental agent to take your property to new heights
Ready to shake things up and turn your condo sale from “meh” to “wow”? By teaming up with a rental agent, you’ll be well on your way to sales success. Contact The Gene Team today and let’s add that extra *spice* to your sale. Sometimes, a little bit of pizzazz is all it takes to make your property the next big thing.
